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Big Data Vs. Smart data

smart_dataWith the ever-expanding number of business activities going digital, it is tempting to get very excited about all the things one can do with all that data. “Big Data”, the pithy phrase currently in vogue to describe the growing digital tsunami that is business today, is all the rage. For business, and especially marketing, executives, the mere thought of so much data makes them salivate, dreaming up ways to analyze, segment and capitalize on that data. Continue reading

Suffering form Marketing Reportitis?


Do you or a colleague suffer from Marketing Reportitis? This condition usually shows up in regular monthly intervals for many marketing professionals. Learn about its causes, symptoms, and more importantly its treatment.


The outbreaks of Marketing Reportitis are becoming more and more frequent for marketing professionals.

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Effective Date: May 1, 2010 This privacy notice covers the collection and use of information for this website, (“website” or “we”). This website is owned by Relecom, LLC. About Relecom, LLC Relecom serves the North American region and is an information, advertising, marketing, consulting and media company.
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