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Big Data Vs. Smart data

smart_dataWith the ever-expanding number of business activities going digital, it is tempting to get very excited about all the things one can do with all that data. “Big Data”, the pithy phrase currently in vogue to describe the growing digital tsunami that is business today, is all the rage. For business, and especially marketing, executives, the mere thought of so much data makes them salivate, dreaming up ways to analyze, segment and capitalize on that data. Continue reading

Suffering form Marketing Reportitis?

Overwhelmed

Do you or a colleague suffer from Marketing Reportitis? This condition usually shows up in regular monthly intervals for many marketing professionals. Learn about its causes, symptoms, and more importantly its treatment.

Causes

The outbreaks of Marketing Reportitis are becoming more and more frequent for marketing professionals.

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